Write your Own Logo Design Brief
I prefer to send this questionnaire to you, the client. Then if required, I will follow this up with a discussion to expand on anything where needed. The reason I choose to send a questionnaire over conducting an interview is because sometimes these questions are difficult to answer on the spot. A questionnaire gives you, the client, time to think, research and discuss topics to provide me with the information you need.
The design brief you’re helping me whittle is a document containing a set of instructions that outline the desired results of a project. There’s no set way of writing a design brief, but they will always share the same purpose… to set out a list of aims and objectives. This is so that you understand what you’re designing and why, and more importantly, so both me and you, the client, understand what the final outcome is intended to achieve.
Once we have created a list of goals it’s really important that you, my client, checks and approves the Design Brief in writing before I proceed with any designs. This is so we are both working towards the same goals.